PUTRAJAYA, July 24 — The Domestic Trade and Cost of Living Ministry (KPDN) will implement three key improvements to the Madani Rahmah Sales Programme (PJRM) 2025, following the government’s announcement of an additional RM300 million allocation.
Its minister Datuk Armizan Mohd Ali said the enhancements involve increasing the frequency of sales nationwide, expanding the number of stock-keeping units and onboarding more strategic retail partners.
“KPDN is targeting 20,000 PJRM series nationwide this year, covering all 222 Parliamentary constituencies, 600 state constituencies, and 40 zones in the Federal Territories.
“As of July 22, a total of 12,441 PJRM series have been implemented nationwide,” he told the press after inspecting a PJRM event at the ministry today.
Armizan added that KPDN also aims to raise the minimum number of stock-keeping units per location to 30 based on local demand and seasonal needs, like festive periods, compared to the current range of 20 to 30.
More strategic retail partners will be engaged through Mobile, On-Premises, and Off-Premises formats, and the sales schedules will be updated on the ministry’s website periodically.
When asked whether discounts would be increased beyond the current 10 to 30 per cent range, he said the matter would be considered.
KPDN will submit a report on this year’s PJRM to the Finance Ministry in December to assess the programme’s performance and impact on the public.
Armizan also thanked Prime Minister Datuk Seri Anwar Ibrahim for the people-centric initiatives, which were announced via a special live broadcast yesterday.
Anwar announced that the PJRM allocation would be doubled to RM600 million this year, increasing its frequency, expanding coverage across all 600 state constituencies, and offering a wider range of goods for public benefit.
— Bernama
