SHAH ALAM, July 15 — The state government aims to get 100,000 entrepreneurs to participate in the Selangor Platform (PLATS) programme by the end of this year, by focusing on expanding participation to traders of wet and dry goods in public markets.
Menteri Besar Dato' Seri Amirudin Shari said this initiative aims to attract more entrepreneurs to participate in the digital ecosystem through the programme, which is under the supervision of Menteri Besar Selangor (Incorporated) or MBI.
So far, about 88,000 micro, small, and medium enterprises (MSMEs) have registered with PLATS, thus exceeding its stipulated target of 50,000 participants this year.
"We will try to add more benefits and privileges to attract new entrepreneurs to join PLATS, in addition to empowering those who have already joined the initiative, including through digital transformation that has been implemented for the traders involved.
"In Selangor, we still have many traders, hawkers, stalls that we can approach. One example is the method we implemented at the Section 6 Market, and if this project is successful, we can expand it to many more markets which come under other local authorities,” he said.
Amirudin was speaking to the press after officiating the PLATS 2025 Strategic Partner Synergy and Appreciation Ceremony at the State Secretariat Building today.
He noted that PLATS, which is currently in the consolidation phase, needs to expand its involvement to include all fields of entrepreneurship, rather than focusing solely on eateries, restaurants, hawkers, and night markets as previously.
To further enhance the platform, they have forged a strategic collaboration with six new synergy partners: Perbadanan Nasional Berhad (Pernas), MYNIC Berhad, the Selangor Technical Skill Development Centre (STDC), SIRIM Berhad, Media Selangor Sdn Bhd, and Red Giant Creative House Sdn Bhd.
PLATS was introduced during Ramadan 2022 when the country implemented the movement control order to assist hawkers, micro traders, and entrepreneurs adapt to the digital economic environment, in addition to overcoming economic challenges due to the Covid-19 pandemic.
— Bernama
[caption id="attachment_407927" align="aligncenter" width="1011"]
Menteri Besar Dato’ Seri Amirudin Shari (third from left) presents a plaque to Media Selangor Sdn Bhd chief executive officer Mohamed Fareed Ashaaree (third from right) during the Selangor Platform 2025 Strategic Partner Synergy and Appreciation Ceremony at the State Secretariat Building in Shah Alam, on July 15, 2025. — Picture by FIKRI YUSOF/MEDIA SELANGOR[/caption]
