KUALA LUMPUR, Dec 6 — Leading content-driven commerce platform TikTok Shop has recently announced the launch of its latest Affiliate Link feature in Malaysia, ahead of the upcoming 12.12 Year-End Sale from December 9 to 13.
In a statement, TikTok Shop said the new innovation will provide over two million local affiliate creators on the platform with greater flexibility to earn commissions when supporting sellers' growth.
TikTok Shop Malaysia marketing communication lead Nur Aisya Rosly said the new Affiliate Link feature lowers the barrier of entry for everyday Malaysians to earn a living as a creator.
In addition to the existing Affiliate Collaboration format through in-app content and its iconic yellow bag function, she said creators can now expand their reach beyond the platform to promote TikTok Shop sellers through the Affiliate Link, and that the feature is open to all local creators on the platform regardless of their follower count.
"Micro, small and medium enterprises (MSMEs) which represent more than 96 per cent of our over 1.3 million sellers in Malaysia will also benefit from this new feature.
“By enabling our local creators to seamlessly promoting products beyond the platform, we are fostering a more inclusive and integrated social commerce ecosystem, where local entrepreneurs and homegrown brands can better scale their businesses.
“We encourage both aspiring and seasoned creators on TikTok Shop to try the Affiliate Link feature during this highly-anticipated 12.12 Year-End Sale," she said.
To be eligible for Affiliate Link, creators must join the Affiliate Programme via their TikTok Profile Page.
According to the statement, creators can generate an Affiliate Link directly within the TikTok Shop app after selecting a product that's eligible for the Affiliate Programme to promote.
These links can be shared on various platforms, directing traffic to product pages and sellers benefit by expanding their reach beyond TikTok, enabling creators to drive external traffic to their store and drive sales, ultimately enhancing visibility for their products.
The commission rate is based on the individual seller's commission structure, and it is only credited to the creator once an order is successfully fulfilled.
The commission from Affiliate Link is earned for a maximum of 100 days, after which creators will need to generate a new link.
An important note is that the commission earned from the Affiliate Link is dependent on whether or not the buyer's last viewed link of the product is the creator's link.
“Don't miss out on the ideal opportunity to test this feature. TikTok Shop's 12.12 Year-End Sale will offer platform-wide and stackable free shipping vouchers to shoppers, along with RM12 clearance deals at midnight daily for brands like Dynamo, Nivea, Simplus, Swiss Thomas, Anua and more.
“There will also be "Harga Hangat" deals daily, offering competitive prices. Don't miss out on the TikTok Shop Year-End Sale Livestream on December 11 from 9 pm to 11.30 pm to enjoy livestream-exclusive vouchers and deals, as well as exciting performances from Dayang Nurfaizah, Hael Husaini, Ernie Zakri and Amir Masdi.
“Stand a chance to win up to RM50,000 worth of electronic prizes by participating in the #TikTokShop1212YearEndSale hashtag challenge,” it added.
— Bernama
